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Published by McGraw-Hill/Irwin in Boston .
Written in English

Subjects:

  • Marketing -- Management.

Book details:

Edition Notes

Includes bibliographical references and indexes.

StatementJ. Paul Peter, James H. Donnelly, Jr.
SeriesThe Irwin/McGraw-Hill series in marketing
ContributionsDonnelly, James H.
Classifications
LC ClassificationsHF5415.13
The Physical Object
Paginationxiv,280p. :
Number of Pages280
ID Numbers
Open LibraryOL18781503M
ISBN 100072466588, 0071198717

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The saving grace is that the title does say it is a preface to marketing management. It is not a primer on marketing management, but a preface to such a text. The index is woefully inadequate. The book /5(12). Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in .   A Preface to Marketing Management book. Read 3 reviews from the world's largest community for readers. This text is intended to serve as an overview/fram /5. Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure offering an engaging, clear, and conceptually sound text, this book /5(64).

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